AX consultant thinking about healthy coexistence of AI and people
This is an interview conducted to promote the work that Corca AX Team does.
SOHN Cheyeon, Operating Manager, asked, and CHOI Joung Hyuk (John), AX Consultant, answered.
- What is the atmosphere and development culture of Corca AX Team?
- What do AX consultants do and what concerns do they have?
- What AX consultants dream of for Corca
Q. Please introduce yourself!
Hello! My name is CHOI Joung Hyuk (John).
He was the first person to play rock, paper, scissors alone on the summit of Mount Kilimanjaro.
Your self-introduction is unusual. Why did you do it alone?
I wanted to be the first. Until someone counters, I guess I'm the first.
Q. Please tell us about what you do at Corca!
As a member of the AX team, I help many people within the company and external companies as well.
What kind of things are you helping with?
The world is changing a lot due to AI, and adapting to change is not always easy. As someone who adapted to this trend quite early, I am helping others to adapt safely as well.
Are you experiencing any difficulties in informing non-developers about AX while running the Hello-AX program within the company?
In AX, rather than dividing into developers and non-developers,I want to divide it into communicators and non-communicators.I think it is more important to be able to exchange information well through conversation. In that respect, I had a good conversation with the people who ran the program with me, so there weren't any major difficulties.
If you have little software development experience, you will often encounter technical hurdles. However, having more development experience does not necessarily mean that it is better. Experience is two-faced, so I think know-how will be accumulated, but inertia and stereotypes will also arise. The colleagues I met at Hello-AX had no such stereotypes, so it was much more comfortable and fun.
I am also participating in the Hello-AX program. Thanks to the easy-to-understand explanations, I was able to understand and use AX little by little. Thank you Jeonghyeok!
Q. What capabilities or mindset do you think you need to do a good job as an AX consultant at Corca?
clear mindI think you should have it. The term ‘smartphone zombie’ has been popular for a while, but with the advent of AI, it seems that it is becoming too easy to become an ‘AI zombie’.
Of course, I am an AX consultant, but the role of an AX consultant is not to promote and disseminate AI.First consider and define the relationship between AI and people so that they can coexist and contribute more healthily.I think so.
To put it simply:People who are not dragged around by AIIt has to be. It's good to ask AI what you're curious about, but you need to read AI's answers critically. In other words, we can say that we should not be afraid of ‘thinking hard.’
Q. When do you feel the fun and reward of work? Conversely, when is work difficult and difficult?
I feel the most reward when I trigger someone’s ‘Eureka moment’. When you provide help, rather than simply saying, “Oh, that’s nice to hear,” I think it’s best to tell them with a twinkle in your eye what specific task it helped you with and when you had a moment of enlightenment.
We recently hosted an Open AX Day with external participants, and the discussion group I was in charge of hosted included developers and marketers. We had trouble conversing because our fields and vocabulary were different, but when I intervened and explained each other's words to each other, the conversation started to flow a little better. Another person was doing data analysis with AI, and he was frustrated that the guy couldn't keep his focus. I mediated between the AI and him, helping them align their mental models, and after a while, he said, “You’re making some sense now.” Maybe I work to collect these moments.
On the other hand, I think that the moments when work is difficult and difficult are times when it feels like conversation is impossible. Beyond AX consulting, I believe that any collaboration or interaction is ultimately a process of aligning the thoughts in my head with the thoughts in the other person's head. Even if there are differences, the most difficult thing is when the difference that was felt when you first started talking continues to not be narrowed no matter how many times you try, and the feeling that it cannot be narrowed gets bigger and bigger.
This is your first time hosting Open AX Day. How was it?
There were times when things went as expected and wanted, and there were times when they didn't. However, even the parts that were not like that gave me an opportunity to reflect on what I was thinking and revise the hypotheses I had in my head. It became food for the next episode. So overall I was satisfied.
In particular, we devised a work decomposition method to help identify AX tasks and prepared a session in which each participant was asked to create a work flow diagram following the method. Participants followed along well, found it useful, and gave feedback that it was impressive and good. I felt a lot of reward here.
Thanks to the trial and error I experienced in this first round, I am hoping that the second round will be much easier.
Q. What was the area where you grew the most while working as an AX consultant at Corca?
In order to work well, I have developed a habit of checking my status. You ask, answer, and act with yourself and your colleagues by asking and discussing questions such as what the goal of your work is, whether you are progressing toward that goal, and what you should do to correct the situation if you are not progressing well.
Q. What topic does Corca’s AX team talk about most often these days?
There are so many different topics, but I'll talk about the one that interests me the most among the topics that come up frequently. I am‘Cognitive hygiene’It is expressed as.
Hygiene originally meant washing your hands or brushing your teeth to stay healthy. While eating and sleeping are becoming more and more comfortable for us as living creatures, I think we are in danger of losing our status and identity as human beings. So, I gathered together the things we need to do to avoid losing our sense of self and expressed it as ‘cognitive hygiene.’
To put it simply, it is ‘critical thinking.’ This applies not only when interacting with AI, but also when accessing any media. I continue to pay attention to how social and industrial systems optimized with various algorithms are affecting me, track them with alertness, and properly see myself living within them... I often talk about concerns about the importance of these habits or the difficulty of maintaining them.
The AX team isn't the only one talking about this, but since this is what I'm interested in these days, I don't know if there's a lot of content that seems to be from that perspective.
Q. What was the most impressive scene or episode while working at Corca?
During the company's AX Day, I was working on making music with Hyun Hyeong and was thinking about what kind of lyrics to write. At that time, someone from outside observed us working next to us and gave us several ideas, which was interesting. Rather, I think he was watching with more interest because he was using AI in a way other than coding. Moreover, since it was not a hard task but rather a creation of song lyrics, I thought that we may have unintentionally induced the urge to naturally add a line, so it remained in my memory. Isn’t that how AX starts?
Are you curious about Corca AX Day?
Q. What do you think are the strengths of the current Corca team?
‘Intelligent ecosystem’I would like to express it like this. Korca is not only a gathering of smart people, but also a gathering of people with diverse backgrounds who think from their own angles. However, it is not only that each person talks about themselves, but during the conversation, they convince each other, are persuaded, and seriously change their minds... It's an environment where things like this happen constantly. And in the first place, it is a place where everyone is actively making efforts to have more such conversations.
I liken an organization to a living thing and a system. I believe that for a living organism or a system to be healthy, diversity must be preserved, and exchange and circulation of ideas must continue to occur. The advantage of Corca is thatDynamic intellectual diversityI think so.
Q. Jeonghyeok, what does Corca look like a year from now?
After the emergence of AI, as Korea and the world worry about the direction of industry, society, and life, I hope to become an organization that contributes meaningfully through opinions and examples as an opinion leader to those concerns.
Q. How do you want to grow at Corca in the future, Jeonghyeok?
I want to be a person who generally says the right things. I hope that the proportion of what I say that is correct will gradually increase. Here, correct words do not simply mean true words, but appropriate words and effective words.
When someone is heartbroken, asking “Why are you heartbroken?” can be hurtful to that person. Or saying, “The reason you’re heartbroken is because your brain produces hormones,” is not appropriate in that situation.
To borrow an idiom from Korean culture, I want to become a ‘correct speaker’ who can move between T and F appropriately.
Q. What kind of influence do you want to have at Corca in the future?
I want to become a person who makes people think. As I received PT at the gym and learned how to exercise little by little, I realized that thinking was similar to exercising.
What is exercise? My PT teacher said, ‘You can exercise only when you feel torn and burning.’ I think our thoughts are similar. In order to think properly, you have to have ‘brain pain’. It can also be said that ‘your brain needs to sweat.’ Going for a walk is also exercise, but our PT teacher would shake his head. I think that thoughts have to be difficult to be truly helpful. Just as you think ‘I did a good job exercising’ when my arms and legs hurt, I hope that the positive attitude of thinking ‘I must have thought a lot’ when my brain feels stiff will spread.
But who am I for people to listen to me? What if I am ‘a nobody’? When I tell people, ‘You have to think,’ if I want them to take it seriously and say, “Oh, you have to think,” I shouldn’t be a ‘nobody.’ In other words, I might have to become a ‘someone.’ In order to do that, you need to achieve results or achievements that people can understand.
I hope that conversations with me can be an opportunity for people to think. I want to become a person who gives that kind of influence.
Q. Who do you expect to join the Corca AX Team as a colleague?
I want to be with someone who has a clear mind and isn't dragged around by AI.
When I was in middle school, I talked to my father about my motto. The motto I decided at that time was “Let’s not think about how we live, but live how we think.” We talked about how there are things I think about in my head and how I physically live, and that I should try to live according to my thoughts. I thought that if I didn't do that, at some point I would start thinking the way I lived, and that order should not be reversed. in the endPeople who live as they think, people who don’t think, “I’m just like this because I’m like this.”I want to be with you.
Jeonghyeok, are you living as you thought?
I'm trying. It's hard but fun. Of course, I can't live like some kind of bohemian in real life, but at least I try to continue my activities to protect myself.
There will be moments when you have to compromise on something. In that case, it's not that you don't compromise, you just have to be clearly aware of what kind of compromise you're making. I think I need to develop the habit of reflecting on whether I am living without losing my sense of self. Maintaining such habits will become more difficult as you get older.
Q. Is there anything you would like to say to prospective applicants to Corca as AX consultants?
A person who can ‘think’I think it would be good.
We keep saying AX, but if you think about it, the word ‘AX’ itself is a bit funny. I often think, “Why is there a need for the word AX?” AX consultants may seem like they should advocate AX and be crazy about AX more than anyone else, but I would rather be someone who has asked questions such as “Why was the term AX created in the first place?” and “What on earth is AX?” It's about metacognition.
I've always wondered why the term AX exists, and it would be great if there was someone who could roughly explain the truth of that curiosity in words from beginning to end. Someone who can look back and explain their thoughts by saying, “Why did I think this?”
Lastly, what does Jeonghyeok think about AX?
I think AX is almost Korean. It is a word that is mainly used in Korea, and I think it is also tied to Korean industry and corporate culture.
AX, on the other hand, is an abbreviation for the use of AI or the application of AI to work. As an abbreviation, it saves time, and as a trendy buzzword, it has the function of causing a bandwagon effect, that is, inducing people to think, ‘Should I do this too?’ But at the same time, it is also an expression used to do nothing. If you say, “Our organization is doing AX,” what is it doing? Actually, I don't know. So, I think there is a catch to the word AX. In part, it stems from Korea's culture of using abbreviations and creating new corporate trends.
That's why I get nervous when I use or hear the word AX. To measure the distance between the context in which a word is used and its actual essence.
This was an interview with Hyeok Jeong, an AX consultant from the Corca AX team! It was great to hear in detail what concerns Jeong Hyeok is thinking about and how he views the relationship between AI and people. Thank you for telling us honest and interesting stories over a long period of time☺️
Update 2026..08